Wording
effects on questionnaire responses: Language based communication is often a very
imprecise means of relaying information from one entity to another. Language
itself entails nuances in word meaning and cultural acceptance/understanding of
words that can clutter the meaning of any message. Diction can change the tone
and mood of a sentence greatly. Sentence structure can transform an easily
understood message into a conglomeration of meaningless words and letters.
Longer sentences can confuse or affect the response from another person. Word
choice can destroy one’s understanding of a question or conversely enhance it,
depending on one’s educational background, cultural upbringing, overall
intelligence, etc. (Converse & Presser, 1986). Also, the harshness and
strength of words used in communication can have a great effect on responses and
on the connotations applied to what is being conveyed (Krosnick & Schuman,
1988). Incorrect pronunciation of words can change the meaning of a question
significantly, sometimes even expressing the opposite of what is intended
(Converse & Presser, 1986). The conditions under which communication is made
can prevent or limit one from expressing what is true or cause exaggeration of a
truth. The list of innate imperfections associated with communication built upon
language goes on and on. |
|